You will learn:
The Value Proposition & Competitive Leverage: Identifying Commercial Potential and Differentiation
The first and arguably most critical step in commercializing your technology: learn how to identify your startup’s value proposition using the customer discovery process and how to assess your standing in the competitive landscape.
Intellectual Property Position and Strategy
We’ll provide you with step by step directions to protect the commercial value of your invention.
Regulatory Pathway and Reimbursement
Successfully negotiating the morass of regulations and testing requirements takes specialized skills. We’ll show you how to do this with minimum expense, time, and effort expended.
Developing a Stakeholder/Investor Pitch
Acquiring resources essential to your startup, human or financial, requires communication. You’ll learn how to create The Pitch - a compelling presentation to enlist the support you need to commercialize your technology as exemplified in an actual pharma startup experience.
Revenue Model Summary
Panel Discussion Regarding Lessons Learned>
A brief summary of the revenue model: starting your own company vs. licensing the technology. Then a panel of entrepreneurs will discuss their lessons learned and how to successfully navigate the startup minefield.
Introduction to the NIH SBIR/STTR Program
After your presentations conclude we’ll provide you with an understanding of why you should consider an SBIR/STTR funding strategy, what the SBIR/STTR program is about, and give you an understanding of requirements that will help you evaluate whether you are ready to submit a proposal for this funding mechanism.